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In this era of distractions, learning to say “NO” is truly powerful

People think means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.

I have personally been on a “being deliberate” journey for some time where I am much more thoughtful and critically asses the things I want to and can do with my time. My own Big Hairy Audacious Goals (BHAGs) deserve the time and energy (and focus) that Jobs speaks of in this article.


This kind of article, with reference to one of the greater entrepreneurs of our time, really hits home for me and sort of validates a lot of the things I’ve been up to.


Key to better focus: Give up .
And of course, Jobs’ 4 focus-robbers – things I definitely agree with:


  1. Say no to cluttering your mind
  2. Say no to
  3. Say no to time robbers and yes to time locking
  4. Say no to your own unbelief
Steve Jobs’s Advice on the Only 4 Times You Should Say ‘No’ Is Brilliant |

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